Issue #10: Sleep, Beauty, and Energy: The Power of Rest, Sleep-Friendly Makeup, and Electrolyte Coffee
3 Topics, 3 Brands, in 3-Minutes
😴 Sleep… or die (literally)
I came across this post from Lauren Sudeyko, founder of Sleep or Die. She writes, “sleep deprivation is one of the biggest threats to our well-being, yet brands treat it like a passive, delicate thing” — and I couldn’t agree more. I think many of us, especially women, overlook the importance of quality sleep. With emerging technologies like Apple Watches and Oura rings, we are getting a real time measure of our sleep quality, yet we often ignore the recovery alerts or recommendations…
We live in a world that rewards living in overdrive and often views rest as a weakness. If you miss a workout because you woke up sore or went to bed late, you’re lazy. If you struggle to fall asleep, you just need to take melatonin or magnesium. If you wake up in the middle of the night, you probably drank coffee too late in the day. There’s an excuse for everything when it comes to sleep; so it’s time to change the narrative around the role sleep plays in our life, and Sleep or Die is doing just that.
Sleep or Die — Creating products to help you sleep harder.
Founded: 2024
Founder: Lauren Sudeyko
Latest Funding: N/A
💄Makeup you can (and should) sleep in
I think most women have experienced the feeling of waking up with last night’s makeup still on, and all you can hope for are no breakouts (and clean sheets). Well, Fiona Co Chan, founder of Youthforia, believes “…that makeup should be an extension of your skincare and that means being able to fall asleep with makeup on without waking up feeling guilty.” I think this is an approach more makeup brands should consider — makeup should be helping our skin, not hurting it. Youthforia offers products ranging from a skin tint serum to a tinted blush oil, which all carry the promise that you can and should sleep in them.
Youthforia — Makeup that is an extension of your skincare routine.
Founded: 2021
Founder: Fiona Co Chan
Latest Funding: Seed (amount TBD)
🔗…Seed Funding From True Beauty Ventures And Willow Growth Partners
🚰 Caffeination meets hydration
Whether you’re heading out for your long run, hot yoga class, or daily workout, hydration is key for any workout. However, we also tend to need an extra boost of caffeine to kick-start our energy to do said workout… causing us to drink two separate beverages: our energy drink/coffee alongside our water or electrolyte drink. But, what if the two could be combined?! Meet Long Run Coffee, an electrolyte-infused coffee brand that is formulated to help you fuel, perform, and recover.
Long Run Coffee — Electrolyte-infused coffee.
Founded: 2022
Founder: Thomas McGinn
Latest Funding: N/A
🔗 Read more about the birth of Long Run Coffee
That’s all for this week, see you next Sunday!
P.S. I am new to this writing thing, so if you have any tips or come across brands/topics I should cover - let’s chat!