Issue #14: Celebrity Brand Launches
3 Topics, 3 Brands, in 3-Minutes
This week, major celebrities announced new brand launches! Keep reading to learn more about the emerging brands behind Justin Bieber, Glen Powell, and Meghan Markle.
🧵 Justin Bieber: Skylrk
Justin Bieber has begun soft-launching what appears to be his new fashion brand, Skylrk. The name was first introduced to us in 2018, when Justin posted a picture on Instagram with Bella Thorne, calling out his alter ego — “SKYLARK TYLARK.” Over the past few days, the name has reemerged as its own account on Instagram, not to mention the several “sneak peak” product photos Justin has shared on his account, and, of course, the AI-generated video.
In this video, we see Justin visiting his previous fashion brand, “Drew House,” with the signature teddy bear floating in the pool of an abandoned house. Justin then takes out a matchbox with the Skylrk logo on it, lights “Drew House” on fire, and walks away with his wife and son. While there has been no formal announcement regarding the state of Drew House and the site is still live, does this mean my Drew House smiley-face sweatshirt is about to be Vintage?
Skylrk — A fashion, footwear, and accessories brand by Justin Bieber.
Founded: 2023
Co-Founder: Justin Bieber
Co-Founder: Neima Khaila
Latest Funding: TBD
🍔 Glen Powell: Smash Kitchen
Despite some other reasons why you may have heard Glen’s name in the press this week (@SydneySweeney 🤭), his planned features are actually related to his new brand, Smash Kitchen, which hit the shelves in Walmart last week.
He teamed up with two startup veterans — Sameer Metha (Vice President of Casper and co-founder of Jinx) and Sean Kane (co-founder of the Honest Company) — to co-found Smash Kitchen. The founding trio, who coincidentally met at a barbecue, have been planning their debut product line of condiments, including ketchups, mustards, barbecue sauces, and mayonnaise. All of which are made with non-GMO ingredients sourced and manufactured in the United States — making Smash Kitchen safe from the recent tariff fiasco.
Smash Kitchen — An organic condiment brand by Glen Powell.
Founded: 2023
Co-Founder: Glen Powell
Co-Founder: Sameer Mehta
Co-Founder: Sean Kane
Latest Funding: TBD
🛋️ Meghan Markle: As Ever
After rejoining Instagram this past January, Meghan Markle finally gave her followers an inside look at her most prized possession — her kitchen. While preparing for the launch of her new brand, Meghan decided to share where the idea for the brand was born.
What began with a small pot of fresh fruit preserves, bubbling away in my home kitchen, has inspired this curated collection to bring surprise and delight to your every day.
Meghan finally launched her long-awaited lifestyle brand, As Ever. The first collection, which sold out within an hour, featured her limited-edition wildflower honey, herbal teas, raspberry spread, shortbread cookies, cake mixes, and the flower sprinkles, which many will recognize from her new Netflix series, With Love, Meghan. The As Ever Instagram has already amassed almost 1 million followers, despite being announced this past February. Follow along to see how the brand evolves!
As Ever — A lifestyle brand by Meghan Markle
Founded: 2025
Founder: Meghan Markle
Latest Funding: TBD
That’s all for this week, see you next Sunday!
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